Since 65 years we are one of the leading European brand suppliers of household items.

The Leifheit Group divides its operating business into the Household, Wellbeing and Private Label segments. Leifheit and Soehnle products – two of Germany’s best-known brands – are known for high quality and great utility for consumers. Its French subsidiaries Birambeau and Herby are also active in the service-oriented Private Label segment with a selected product range.

In each segment, the company focuses on its core areas of expertise in the product categories of cleaning, laundry care, kitchen goods and wellbeing. The Leifheit Group employs some 1,100 people and operates 14 locations and branches of its own around the world.

Our Branding

Our strategy centres around the further expansion of our strategic core business involving the Household and Wellbeing segments. Through the significant strengthening of consumer advertising, we intend to systematically develop the Leifheit and Soehnle brands, enhance their profiles and strengthen their competitive positions.

Vision & Strategy

  • In order to shape Leifheit’s sustainably successful future, we are focusing on the implementation of our new corporate strategy.

    The strategic realignment is aimed at profitable growth and cost efficiency.

    It is based on the motto:

    LEADING WITH FOCUS.
    CREATING SUSTAINABLE VALUE.

  • Our philosophy “Our ideas that make your life easier” is based on the roots of our company.

    We want to become the European branded leader and specialist in mechanical cleaning and drying – with highest consumer satisfaction, an entrepreneurial culture and a sustainability mindset.

    That is our vision.

  • We are the European branded leader and specialist in mechanical cleaning and drying - with highest consumer satisfaction, an entrepreneurial culture and a sustainability mindset.

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How do we achieve this?

To successfully implement our strategy, we have identified growth and efficiency drivers.